Management Principles
Coloring Life,
Protecting Homes
“Coloring Life, Protecting Homes” is the total concept of Asahipen.
We provide our customers with excellent products and services, and contribute to enriching and improving the quality of people’s lives in their homes.
Two business that contribute to enriching and improving the quality of people’s lives in their homes
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This business manufactures and sells Asahipen’s main product of household paints, as well as industrial-use paints for metals, plastic and other materials, and other paint-related products. We develop paint products that are easy to apply with a beautiful finish, using our proprietary technologies and leveraging our expertise as a manufacturer of paints that can be used safely and that meet a wide range of needs.
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This business manufactures and sells interior goods such as wallpaper, shoji (Japanese sliding door) paper, decorative sheets for glass, products for cleaning and maintaining houses (house care goods) including household detergents and waxes and repair materials, as well as gardening goods. Asahipen develops a wide range of products that help our customers to add their own style to their home life. Our products not only protect homes, but they also add color and life to the exterior and interior of homes.
